It's the last word in sensual languor. And one of the most famous bottoms of all time.
Korean car giant HyundaiÂ is to sponsor the gallery's Turbine HallÂ from 2015 for the next 11 years, exposing modern art fans to one of the most mispronounced company names in the world.
Ever since its non-league football team was drawn against Manchester United in the third round of the FA Cup back in December, this sleepy town where nothing ever happens has been temporarily roused. And it all comes down to identity.
The Roland TR-808 flopped commercially. So how did this drum machine become a defining sound in dance music, pop and rock?